Published on July 15, 2025

If you’ve ever been asked to mass update Salesforce records, you’ve likely run into The Record ID Problem.
It goes like this:
People love working in Excel or Google Sheets. It’s fast, flexible, and familiar.
Here’s a real-world example:
A Marketing Manager downloads lead records from Salesforce, enriches them with firmographic data from a third-party source, and sends you the updated spreadsheet. Now they want you to push those updates back to Salesforce.
But there’s a problem: the Record IDs are missing.
To fix this, most Salesforce Admins have to:
This problem is so common that Salesforce Support even published a video tutorial: How to Prepare Your CSV File Using Vlookup in Excel
Let’s say you get a spreadsheet from Marketing with updated Lead data—but no Record IDs.


Here’s what happens in DataIAm, our AI-powered Fix & Load tool:
Cell Phone), and DataIAm will retrieve and insert the corresponding Record IDs directly into your file.During the match process, DataIAm flags:
Then you simply run the job. Done. ✅
Optionally, DataIAm lets you:
"$100M" or "USD20,000"), they are normalized to standard numeric values (100000000.00 and 20000.00).Isn’t that magical! R.I.P., Excel VLOOKUP!
Salesforce Bulk API requires Record IDs to update records. But spreadsheets from business users often don’t include them. DataIAm fixes that—automagically.
✅ Fetches missing Record IDs
✅ Cleans messy spreadsheets before loading
✅ Handles edge cases e.g., rows that match multiple IDs
👉 dataiam.com
📩 Or email our co-founder Zeb at TryNewThings@dataiam.com for a live walkthrough.
Zeb Mahmood has spent his career unlocking business value by moving, fixing, and loading data—first as an engineer, then as a product leader, and now as a cofounder.
With 2 decades in product management, 9 years at Salesforce, and hands-on experience in early-stage startups, he’s learned a simple truth: data is the lifeblood of every business. But when it’s messy or trapped in spreadsheets, it can’t drive impact.
That’s why Zeb cofounded DataIAm — a Fix & Load AI built for Salesforce Admins and data handlers who just want their data to work. No frustration. No failed imports. Just clean, reliable data that loads seamlessly into Salesforce and delivers results.
Zeb believes great products don’t win on tech alone — they win through empathy. Empathy for users, buyers, partners, and the people building the product every day.